Sales Manager

Reference Code: 32783

Sales Manager

Our strength lies not in our similarities but in revealing the exceptional diversity of our cultures and colleagues. We leverage the advantage of being a global company with an international workforce. We employ the best experts who we trust to make informed decisions, who dare to implement their ideas and who take ownership of their actions. No matter where you are from, what you believe in, what age you are, who you love, or if you are disabled: In the end, together we always make it happen!

Key Accountabilities

Business Development

• Develop and implement business plan to achieve annual sales targets (sell-in and sell-out).
• Monitor the competitive landscape, market trends and the broader economy to identify opportunities and threats and propose new projects.
• Review and optimize brand distribution according to the commercial objective.
• Facilitate the process of WS Retailization and Booster CRM according to HQ’s direction.
• Monthly Network Planning update and Weekly Distributor Heatmap update

Sales

• Develop strong and efficient relationships with customers at all levels - owners, general managers, store managers, retail staff to drive sell out in all doors.
• Regularly visit points of sale to keep IWC top of mind and provide support and service to the customer.
• Ensure smooth and efficient cash collection, in collaboration with the finance team.
• Implement impactful incentive programs for sales associates.
• Implement commercial policies of IWC and ensure that all activities are compliant with local regulations and corporate standards.
• Track and analyze business performance (sales by door, turnover, market share,…) and adjust sales actions accordingly.
• Collect and share internally the feedback from retailers, consumers and competitors with regards to sales, products and marketing activity.

Operation

• Handle SFC planning and BU presentation according to budget plan
• Prepare wish list and monthly order based on the sellout trend
• Regular boutique stock update, handle stock request and annual stock take for all channel.
• Manage stock logistics for adhoc request, like APAC transfer or stock return to HQ

Trade Marketing

• Develop and implement collaboration activities with retailers, in partnership with the marketing teams and in line with the brand strategy and guidelines.

Visual Merchandising

• Ensure optimal brand expression at the POS by supporting customers in implementing windows, displays, trade accessories, furniture, catalogues, etc.
• Regularly check the state of POS material and fix/replace as needed to maintain a state of the art brand environment.
• Identify and secure opportunities to maximize space and visibility in the store.

Assortment / Inventory Management

• Define the model stock based on store trends, customer base, commercial objectives and brand strategy.
• Implement the automatic replenishment process with each retailer.
• Regularly assess stock situation at POS to ensure that inventory requirements are met
• Propose solutions to address identified risks and issues (aging inventory, slow movers, overstock).

Training & Product Knowledge

• Launch IWC Brand Ambassador Program that in line with HQ’s training strategies.
• Convey the passion for IWC to turn all sales associates into passionate brand ambassadors.
• Implement the corporate training strategy in every POS (watchlive challenge, Kahoot, zoom and classroom trainings)
• Regularly deliver in-store trainings to enhance brand and product knowledge

Our requirement:

• University graduate, business related major is preferred.
• 5 years relevant Wholesale or Travel Retail experience, preferably gained from a high-end luxury industry.
• Excellent command in both spoken and written English and Cantonese, fluent in Mandarin is preferred.
• Strong communication skills and negotiation skills.
• Strong analytical skills, detail-oriented, good planning and organizing skills with ability to cope with changes.
• A team player with excellent inter-personnel skills.
• Prior people management experience would be preferred.
• Mature, self-motivated, outgoing, able to work independently and willing to travel.
• IT savvy (including Word, Power Point, Excel, SAP). Excel skill a definite must.