Manager, Media & Digital Marketing

Reference Code: 29135

Manager, Media & Digital Marketing

Our strength lies not in our similarities but in revealing the exceptional diversity of our cultures and colleagues. We leverage the advantage of being a global company with an international workforce. We employ the best experts who we trust to make informed decisions, who dare to implement their ideas and who take ownership of their actions. No matter where you are from, what you believe in, what age you are, who you love, or if you are disabled: In the end, together we always make it happen!

At IWC Schaffhausen North America, We are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

MANAGER, MEDIA & DIGITAL MARKETING - IWC SCHAFFHAUSEN, NEW YORK CITY

MAIN PURPOSE

• Plan and implement innovative media & digital mktg strategy with an efficient mix of paid media levers with engagement and conversion objectives (i.e. display, OOH, social, influencer marketing etc..)
• Ensure national budget is correctly managed and coordinate implementation tactics between HQ/local planning to make sure they are complementary and address local business needs.
• Adjust campaign tactics based on insights and reports on a regular basis

KEY RESPONSIBILITIES

Media & Digital:

• Define and implement a national media strategy based on business needs and solid KPIs
• Lead and manage media agency to align on local media strategy and key KPIs
• Supervise BBB entries into system
• Work hand in hand with e-commerce manager to align strategy and sell out expectations for iwc.com

COOP Marketing:

• Work closely with retailer partners to define and direct a COOP strategy based on business needs: budget allocation per quadrant analysis
• Lead a execute a COOP strategy that complements brand campaign and brand objectives, geared towards high visibility OOH and digital conversion campaigns
• Support external boutiques expansion through curated COOP plans to ensure successful ROI

Social Media:

• Develop and lead social media account and calendar
• Work with team on creating a local approach to social media content creation
• Ensure regular e-newsletter schedule in line with overall communication strategy aligned with the CRM manager
• Manage and identify key influencers for the local market to help deliver on high reach, engagement and affinity for the brand
• Identify new social media trends and opportunities, understand and advise how the business can expand its social media activity
• Attend industry events, seminars and networking sessions to keep abreast of digital trends and technologies

Budget Management:

• Manage a substantial media and COOP budget utilizing the best media channels for the clear objectives
• Maintain internal campaign spend documents, reconciling general billing issues, invoicing/crediting partners
• Ensure budget is maintained and closely reviewed for optimum efficiency
• Track invoicing process with key stakeholders, finance department, retail partners, media agency etc…

QUALIFICATIONS

Education:

• Bachelor and above
• At least 5+ years of experience in Media & Digital Marketing

Technical Skills/Abilities:

• Knowledge of media landscape in the US
• Focus on ecommerce driven tactics
• Good relationship with publishers
• Understanding of social media platforms and content management
• Basic knowledge of photoshop, indesign, etc..

Personal Skills:

• Motivated, passionate
• Hard worker
• Agile
• Creative and innovative
• Good knowledge of the US market
• Growth and entrepreneurial mindset